Outsourced ASO improves organic store-search ranking through title, keyword field, screenshots and review strategy, at 40 to 60% below local agency rates. SerpHike measures against install-to-retention rather than raw installs, because low-cost installs that churn cost more overall. A store listing rewrite plus paid UA refocus delivered 58% more installs for PW.live.
What outsourced ASO covers
- App Store and Play Store listing rewrite: title, subtitle, keyword field
- Screenshot and preview-video sequence tested for install conversion
- Review and rating generation strategy to lift store ranking
- Competitor keyword gap analysis against named rival apps
- Coordination with paid UA so spend does not mask a weak listing
- Monthly reporting on store ranking, install rate and 30-day retention
Best cities to target when you outsource ASO
| City / region | Why it converts | Ad competition |
|---|---|---|
| Sydney, NSW | Financial hub, highest volume of SMEs actively cutting agency overhead | Highest CPC |
| Melbourne, VIC | Dense creative and B2B market, strongest full-funnel demand | High CPC |
| Brisbane, QLD | Fast-growing, owners actively seek affordable offshore partners | Lower CPC |
| Perth, WA | High purchasing power, least local agency saturation | Lowest CPC |
Sydney and Melbourne hold the largest concentration of funded app businesses; Brisbane and Perth offer far cheaper clicks for the same outsourcing intent.
Search terms this page is built to win
What you save versus a local agency
| Factor | Local agency | SerpHike (India) |
|---|---|---|
| Monthly retainer | Baseline local rate | 40 to 60% lower |
| Output per dollar | Standard | Up to 2X |
| Team | Shared junior pool | Named senior specialist |
| Working hours | Local business hours | Your time zone slot |
| Lock-in | 6 to 12 month contracts | Rolling monthly |
Why outsource ASO
App store optimisation needs steady, detailed work: keyword research across markets, frequent creative tests, review management and monitoring of competitors. Few app teams have a full-time specialist for it. Outsourcing gives you that specialist capacity without a hire.
Why it matters
Apple says around 70% of App Store visitors use search and nearly 65% of downloads happen immediately after a search (Apple Ads). Better rankings and a better listing lift organic installs and make every paid campaign cheaper, because more store visitors convert.
What the service includes
- Keyword research and tracking for each store and priority market
- Title, subtitle, short description and keyword field updates
- Screenshot and preview video concepts, designed and tested
- Custom product pages and store listing experiments
- Review prompts, review replies and ratings monitoring
- Monthly reporting on rankings, conversion and organic installs
How we work across time zones
India is four and a half to five and a half hours ahead of the UK and nine and a half to ten and a half hours ahead of US Eastern time. We schedule a fixed weekly call in your working hours and ship updates in the gap, so changes are live by the time your team logs on.
Retention matters as much as installs. Adjust's benchmarks show average app retention of 26% on day one and 7% by day 30 (Adjust retention guide). We look at whether store messaging sets the right expectations, because a listing that overpromises brings users who leave.
How we measure it
Keyword rankings, store conversion rate, organic installs and ratings trend. See our ASO service and the ASO 101 guide.